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Growth Drivers for the Inkjet Ink Market

Economics, flexibility and new advances are among the keys to this expansion.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There are many reasons why the digital printing market continues to enjoy rapid growth, and in talking with ink industry leaders, economics, flexibility and new advances are among the keys to this expansion. Gabriela Kim, global marketing manager – DuPont Artistri Digital Inks, observed that there is a combination of factors that favors digital printing lately. “Among them, shorter runs and personalization are two trends that make digital printing a better fit for printing,” Kim said. “In add...

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